> It should be illegal to not use purchase history to make better ad placements.
I'm not sure about legality but I think your argument should be made to stock regulators. I don't agree with it but I can certainly see your argument, on the face of it, has merit. I also think it's distasteful and wrong and I don't care to elaborate on that.
> Forcing companies to not use all the information at their disposal to make business decisions
There are plenty of laws which force companies to not use all of the information at their disposal. Privacy laws, for example, are set to help people (not necessarily customers) have a better life. Corporations don't have a right to profit from people who don't wish to be profited from.
> you're also forcing every user of a website to get a worse experience, sometimes severely to their detriment.
I fully disagree. I don't believe that using customers' purchase history guarantees in any way that the customer's experience will be better. The only thing it's likely to guarantee is a more profitable company. The two metrics may be correlated but they're not causal.
Very.
> It should be illegal to not use purchase history to make better ad placements.
I'm not sure about legality but I think your argument should be made to stock regulators. I don't agree with it but I can certainly see your argument, on the face of it, has merit. I also think it's distasteful and wrong and I don't care to elaborate on that.
> Forcing companies to not use all the information at their disposal to make business decisions
There are plenty of laws which force companies to not use all of the information at their disposal. Privacy laws, for example, are set to help people (not necessarily customers) have a better life. Corporations don't have a right to profit from people who don't wish to be profited from.
> you're also forcing every user of a website to get a worse experience, sometimes severely to their detriment.
I fully disagree. I don't believe that using customers' purchase history guarantees in any way that the customer's experience will be better. The only thing it's likely to guarantee is a more profitable company. The two metrics may be correlated but they're not causal.