In the most generous framing, Wired was (is?) a monthly magazine focused on how tech and the people in it are changing the world, oriented to a general audience.
Every article needs to be about something that's world changing (positive or negative) and they need enough articles to put in between all the ads they sold. If there isn't enough world changing stuff in a given month, or the writers got started on the wrong things, they've got to hype up what they've got.
I remember someone once describing Wired as a dumbed-down version of High Technology and Byte dressed up in Mondo 2000's clothes. That's pretty accurate. Sadly, Wired has somehow been the one that still exists...
