Both. The internet was full of early adopter, tech enthusiast types. You'd certainly pickup on this. Maybe a bit of the magic was your youth, but the tech was new and magical to everyone.
Every article I read back then was written by a real person about something they cared about. Now it feels like every search result is just 100 pages of AI generated, generic content used to drive clicks to the site. And what content is actually written by a real person, it's in service to their brand and it's tuned for engagement and sharing on social media.
A lot of software back then was open and didn't hide too many of the details. Today, all the technical bits are hidden away and user experiences are carefully controlled and tuned for engagement. Think IRC vs Slack or FB messenger. On irc, you can whois, dcc, technical bits everywhere in the UI.
In the 90s, there was a question whether or not you should include ads and banners on your site. Later, it seemed like the ads went away but actually they took over. So much of the internet experience now is about monetization. Even malware is about making money. You gotta jump into the new tech to get that feeling of wonder and possibly.
No, I knew that "push" was BS. The concept and the promise of the Internet as a whole was exciting but most of the startup scene (especially in the frothy late 90s) was pure land-grab easy-money types.
