On: The typical Costco shopper: a 39yo Asian American woman earning over $125k/yr

[briefcomment]

What does this even mean? They made various demographic buckets, and this particular one had the highest count?

[wahern → briefcomment]

It's submarine marketing for https://www.numerator.com/. It seems like a pretty bad attempt, but I understand very little about PR so it might be brilliant for all I know.

See http://www.paulgraham.com/submarine.html

[Digory → briefcomment]

It's baloney, but they must mean something more than that.

"Roughly one-third of US shoppers are Costco customers," says the article, and Asian Americans are 5.7% of the US population.

I'm not sure how you'd get that 5.7% to be the "average" of any one-third of American shoppers, unless you're tying it to something else.