On: How do Chrome extensions impact browser performanc...

[samlevine]

High level, there are basically four paths to getting revenue in journalism:

- ads

- subscribers

- donations from small patrons

- donations from large patrons

These cover a lot of different business models.

If you want to make money at journalism (or just keep the lights on), focusing on ads when they've been a declining source of revenue for decades is kind of crazy. And that's not due to ad blocking.

[apeace → samlevine]

It's worth mentioning that ads can also be delivered without tracking and oodles of Javascript. Sell ad placements that are images, even GIFs.

[Steltek → apeace]

People were blocking ads long before those were reasons.

[TheSmiddy → Steltek]

The first ad blockers existed for popups and because ad networks were being used as a malware injection point.

Only extremists had an issue with the standard JPG banner ad at the top of every page.

[jldl805 → TheSmiddy]

TIL I'm an extremist.

[SLWW → jldl805]

Welcome to the club.

Though those little rectangle GIFs were mint back in the day

[revnode → samlevine]

There is a 5th way. Sponsored content. Basically where people pay to have an article written about a particular topic or product.

[trogdor → samlevine]

>focusing on ads when they've been a declining source of revenue for decades

What led you to that conclusion? (You may be right. I don't know.)