Right, because PhD is like pixie dust you can sprinkle on a problem.
Sorry, the point i'm trying to make is it's easy to be intellectually dishonest about the complexity of problems people are facing (sorta like the ML article earlier). If your small business needs new research to survive, you've lost. Very few small businesses are limited by complicated third order effects. they're limited because the owner doesn't feel like doing inventory (or writing more tests, or calling more potential customers) over the weekend.
Sure, you can find counter examples here and there, like special hedge funds or old hippies with geology shops, but most small businesses know 5 things they could fix to make it better.
If they're really that super-efficient and organized, they're either a large business that turned into a small business because the field is dying or they're not a small business.
Sorry, the point i'm trying to make is it's easy to be intellectually dishonest about the complexity of problems people are facing (sorta like the ML article earlier). If your small business needs new research to survive, you've lost. Very few small businesses are limited by complicated third order effects. they're limited because the owner doesn't feel like doing inventory (or writing more tests, or calling more potential customers) over the weekend.
Sure, you can find counter examples here and there, like special hedge funds or old hippies with geology shops, but most small businesses know 5 things they could fix to make it better.
If they're really that super-efficient and organized, they're either a large business that turned into a small business because the field is dying or they're not a small business.