Domain names: Public Internet Registry (pir.org manages .org), Nominet (in that ICANN recognises Nominet as the owner of .uk - http://www.theregister.co.uk/2006/07/03/nominet_joins_icann/ - granted this probably requires ICANN to delegate the running of TLDs to organisations. )
Online naming/branding: Facebook, Twitter (in that a growing number of organisations and/or their offerings are being advertised by their Facebook profile name. I'm seeing it regularly in movie trailers these days.)
Domain names: Public Internet Registry (pir.org manages .org), Nominet (in that ICANN recognises Nominet as the owner of .uk - http://www.theregister.co.uk/2006/07/03/nominet_joins_icann/ - granted this probably requires ICANN to delegate the running of TLDs to organisations. )
Online naming/branding: Facebook, Twitter (in that a growing number of organisations and/or their offerings are being advertised by their Facebook profile name. I'm seeing it regularly in movie trailers these days.)