The most successful advertisements, i.e. the ones that work best are not simply broadcasting useful information to consumers. Instead, they typically rely on known cognitive exploits.
If advertising is just about educating consumers, why don't advertisers run ads that are critical of their own products? A half-truth can be worse than an outright lie, because it is more confusing.
If advertising is just about educating consumers, why don't advertisers run ads that are critical of their own products? A half-truth can be worse than an outright lie, because it is more confusing.