Example: https://github.com/rack/rack homepage url points to http://rack.rubyforge.org/
https://github.com/tenderlove/nokogiri => http://nokogiri.org/
https://github.com/mxcl/homebrew => http://mxcl.github.com/homebrew/
https://github.com/joyent/node => http://nodejs.org/
etc, etc.
It also seems fairly common to put the 'consumer' url near the top or bottom of the README.
Example: https://github.com/rack/rack homepage url points to http://rack.rubyforge.org/
https://github.com/tenderlove/nokogiri => http://nokogiri.org/
https://github.com/mxcl/homebrew => http://mxcl.github.com/homebrew/
https://github.com/joyent/node => http://nodejs.org/
etc, etc.
It also seems fairly common to put the 'consumer' url near the top or bottom of the README.