It's been in their public financial documents for 15yr now. They just wrap it up with softer words like "customers who prioritize value" to not offend white collar sensibilities. They're basically Chrysler of Japan. Nothing wrong with that. Someone's gotta sell those cars.
Someone has to sell reasonably priced cars to the masses.
If the other guys, especially Tesla, dosen't start going down this path; I can guarantee electric vechicles will be another footnote in history. (That might be too harsh? There will always be rich guys who don't mind overpaying for vechicles.)
Don't get me started on Chrysler. They are an old dying car company whom probally shouldn't have sold out to Fiat. Chrysler made some decent cars/trucks over the years. They are the example of a big stupid company.
With an electric car you are buying a electric motor, controller, computers, a bunch of sensors, actuators, and programming.
There is no reason to jack up the price. There will be a company that eventually put's Teslas to shame. We are at 2 months in to babies life.
I like Tesla's. I'm looking for a salvaged one to do a convert. There are a lot of guys like me who want an electric, but aren't paying for gimmicky stuff.
