TBH on asp.net you pretty much just follow a tutorial and you have signup, auth and users pretty quick. Let’s say this is 4 hours work for a programmer but .net newbie to set up a new project, add authentication including email/password and Google and get that deployed to azure. 4 hours from a business is a tiny amount of time. The upside over no code is owning the code and not being reliant on a dozen other indie startups for your business to continue to run
