Its centralized and run by the people around this fraud. It doesn't matter if the tech is good since no one will use it for anything beside speculation or abuse it as storage which just wont be sustainable in the long run with no limits in place.
The protocol remains the original and it scales significantly. I'd focus on protocol not people. If people changed the protocol then it's no longer bitcoin.
Twetch.app has more than 50k users. It's also a genuine use case. So is etched.page or the other above-mentioned services.
How can you abuse storage if there is a 0.5 satoshis/byte fee to write data on chain currently? Miners are for-profit entities and will always charge for storage.
A scalable bitcoin ends up in a dozen data centers. The cost to set up such data centers is few hundred millions plus tens of millions in yearly operations. Miners must secure their infrastructure uptime to remain profitable. There is huge risk and little reward for any such mining company to act dishonestly on new blocks or break antitrust laws. Also it is easier for governments to audit a few large publicly traded miners than auditing thousands of small and inefficient miners. The nature of the bitcoin protocol security is economic.