This only works if there are equivalent choices without ads. We know from experience this is rarely the case. Choice is simply an illusion or a fantasy sold to people to placate them into accepting the current paradigm of business ad strategy.
I have a hard time understanding this kind of point of view. Do you not have a choice to just not play VR? Alcohol and other drugs can be fun, yet they're harmful and there's no choice of alcohol without health damage. You just have to choose alcohol and take the health damage or live without alcohol, ditto for VR.