On: Cristiano Ronaldo snub wipes billions off Coca-Col...

[missedthecue]

Alternative headline: Coca Cola stock dips 1.6%

[ceres → missedthecue]

Yeah I find it hard to believe that an incident that people will forget two seconds after it happens costs billions of dollars.

[odshoifsdhfs → ceres]

While I don't know if the drop is related to this incident or not, the video was wildly spread through social networks (at least in Europe) and even becoming a meme now. Even some news commented on it (local). Still no idea if it really affected the stock price, but it is 2 days now and people are still talking about it in these necks of the woods.

[Zealotux → ceres]

Did that really "cost" billions of dollars though? Isn't that just billions of _valuation_ that will not take long to recover?

[robotron → missedthecue]

All you have to do is zoom out 12 months and this looks like absolutely nothing.

[brodouevencode → missedthecue]

$KO has been on a downward slope since 6/14. This is market chatter and it will normalize out at some point.

[mipsi → missedthecue]

Exactly. The next time I ditch coke for water, share price will drop by 1.7%.

[darkwater → missedthecue]

That percentage is worth 4 billions of dollars, due to Coca Cola size so... it's accurate. Percentages might be misleading sometimes.

[ozim → darkwater]

Drop was something like $1 per share which from ~$56 to ~$55.

Where 3 months ago Coca Cola was trading around $50, year ago Coca Cola was trading for ~$45 per share.

That was totally meaningless event, it did not drop in a way I would start buying. There is no real consequences for Coca Cola, maybe some day traders lost money selling for $56 before that event.

[quickthrowman → ozim]

There was a $0.42 dividend priced in on Monday open since Monday was the quarterly ex-dividend day for KO, so maybe half of that is from Ronaldo, but that is not verifiable so … shrug

[pedrosorio → darkwater]

Take a look at the company's stock price over the last year (KO). This sort of drop is indistinguishable from random market fluctuations as far as I can tell.

[robotron → pedrosorio]

This pretty much sums up the press when it comes to investments or even crypto. The tiniest blip equates to the sky is falling (or fire sale!). Zoom out and it's nothing.

[falcolas → darkwater]

Of potential stock value, not actual money. As is touted so often when talking about Bezos, Musk, and Buffet: stock value is not real money.

[darkwater → falcolas]

I was just pointing out absolute numbers vs percentages, which were the core of GP comment.