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If I search for something and its found, I expect it to be the first result. Not an ad for its competitor. I hate the manipulation of rankings that interfere in this way.



Huh? But that’s the whole business model of search ads. If you manipulate the organic results then shame on your whole family but sticking ads at the top is to me pretty benign as long as they’re clearly labeled — and on the App Store and Google Search they are.


If I search for something and it exists, I expect to see it. If necessary put the ad after the result I expect to see. Even with them labelled as ads. That is a better approach.

The "its just how it is" kind of narrative isn’t great either. I'd never want to hear that from anyone implying they are innovators or creative types. Especially when the "how it is" aspect is something created as a matter of deliberate choice and not some natural law.




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