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> If you are paying for developers than no "empathy" is needed.

I don't agree. I think its impossible to make good software without deeply understanding the perspective and needs of your users. Money can be used to hire empathetic designers, but its hard to beat software designed and made and maintained by its users directly.

I worked with a designer years ago who organized a series of user study sessions with our prospective clients. She insisted on each engineer on the team going to at least one of those sessions with her. I thought it was a bit silly - but I went to a couple of meetings and I was shocked. It was hugely eye opening for me - I learned so much. It made our product better, too. Down the track I added some small features to our product that nobody asked for, but which were easy to implement and which our clients loved. It wouldn't have occurred to me to add any of that stuff if I didn't first sit in those meetings and hear things from their perspective.




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