The argument with videogame consoles was that console makers were actually loosing money on each console sold, and would make up for it by taking a larger cut on each game sold.
This is of course very different from apple business model.
As well as the cost of running first-party QA processes, namely that “Nintendo Seal of Quality” that was instigated to prevent a repeat of the 1980s video game crash, precipitated by a slew of awful shovelware games for the Atari 2600 in particular).
Apple does have their app-review thing - but they said it’s paid-for by the $99 fee, so the 30% cut with all the other Kafkaesque restrictions is not a tenable position.
Anyway - my company stopped publishing to the iOS App Store over a year ago and switched to PWAs and no-regrets here at all.
This is of course very different from apple business model.