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Usage and improvement of open standards. We are seeing an increasing number of closed protocols that should be open, such as IP Telephony (video and audio) and instant messaging. All those services could work with each other and increase the size of the market, but instead they work against each other.

If everyone used the same video calling protocol, it would be a lot more popular because the common Joe would be able to use any client they wanted and know it would work with whoever they want to call. Like a telephone. Could you imagine if every telephone network was different and you have to use a Sprint phone to talk to someone who only owned a Sprint phone? It's ludicrous.



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