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The top 10% of drinkers drink more that double the drinks of the remaining 90% of drinkers.


Right, so the interesting question to ask here is, around the biology of alcohol tolerance. How much alcohol does someone have to consume tolerance level X, and in turn how much more alcohol does someone at tolerance level X need to consume to reach the same level of inebriation as before?


At some point people become chemically dependent on alcohol so it's not necessarily an issue of inebriation. There's an upper limit based on blood alcohol concentration. Within the top 10% there are probably even more extreme drinkers than the average of 71 drinks a week.

The irony here is that these folks consume 60% of all alcoholic beverages. These are the whales of the industry. Makes you want to rethink the adult drinks market.




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