For starters, consider an iPhone app since that's where much of the traction-generating action is. It's hard to say though given how little we know about the app. What does that mean "facilitating Augmented Reality to ease the users"?
Basically, it removes the need of Donation (money) boxes completely. Those (boxes) are geolocated and viewed as an air tag in the Augmented view, so that, there is no room for thefts, and people get instant proximity alerts (if they want to), to give charity through PayPal, instantly, and from anywhere.
There is even no need to be at that place, just from your home, open your camera and see all donation boxes.
It will be a huge hit in India, since people give charity for religious purposes here, on a large scale.
Any more clarity, please ask me...please help us with critical marketing issues...not a broad help, just some ideas...
Actually, we have 5-6 ideas, this was one of them, we r launching as a prototype, other ideas are big and harder to be sought out, in terms of marketing etc.
They are basically related to creating social communities instantly for solving a local/global problem, and provides suggested measures for solving that.
Eg: There is a trash zone near your house, what will you do? Just fire in our app, and immediately, you will get a following of people, who think the same as you.
So, our such ideas will be good for solving problems...basically we want to brand ourselves as a community (company) that actively creates products that initializes social changes and helps people solve them, using latest mobile technologies.
How does this brand sound to you? Good/Bad/Depens
If Bad/Depends, what changes/value should we pitch on Friday, to our brand image, to get $5k seed money, to start a startup, and (maybe) bring a revolution.
I think your marketing problem will be solved if you stop thinking so much about your product and brand and instead start thinking more about your users and their problems.
Have you thought of starting by focusing on one specific type of social problem? What if you helped people all over a city or state report and rally against garbage dumping near their house? If you just focused on that, you might get some momentum and actually change things, which will then give you the credibility and userbase to do other things.
But I'm still not clear how technology helps here.
