I wrote a book for O'Reilly that did really poorly in sales.
I added content to show the places I made mistakes in my assumptions about the process, and put in sections in chapters that showed how I troubleshot those errors, and corrected the code.
My editors asked me to remove that code. O'Reilly's brand, IMHO, is having the smartest people in the room talking to you. They don't want content that shows the author making mistakes. I felt like there was an audience for people who want a different voice, but who was I to argue with O'Reilly's success?
Rossman seems like he is talking to that audience, people who aren't experts, and still courageous enough to get something fixed on their own.
YouTube permits him to monetize that audience. I still think there is a huge gap in talking to people who are not experts and intimidated by the experts. There is a massive market for publishing there.
I added content to show the places I made mistakes in my assumptions about the process, and put in sections in chapters that showed how I troubleshot those errors, and corrected the code.
My editors asked me to remove that code. O'Reilly's brand, IMHO, is having the smartest people in the room talking to you. They don't want content that shows the author making mistakes. I felt like there was an audience for people who want a different voice, but who was I to argue with O'Reilly's success?
Rossman seems like he is talking to that audience, people who aren't experts, and still courageous enough to get something fixed on their own.
YouTube permits him to monetize that audience. I still think there is a huge gap in talking to people who are not experts and intimidated by the experts. There is a massive market for publishing there.