While the intention is noble, the illusion of scarcity and exclusivity around G+ that this creates among teens should actually benefit G+ when its finally open to them.
Kids to want to be acknowledged as grown-ups. It frustrates them a lot when someone says they can't have or do something because they're too young. This should increase the desirability factor of G+.
So G+, by using a roll-out strategy that is demographically reversed to Facebook's path (".edu" limitation et al), may still see the same crazed adoption in the teen segment.
Kids to want to be acknowledged as grown-ups. It frustrates them a lot when someone says they can't have or do something because they're too young. This should increase the desirability factor of G+.
So G+, by using a roll-out strategy that is demographically reversed to Facebook's path (".edu" limitation et al), may still see the same crazed adoption in the teen segment.