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We’ve been taught as consumers to vote with our wallets. I want to “vote” for the service that gives me the most satisfaction. And my satisfaction is impacted by financing people whom I dislike. Best part about this is that you can tell me I’m wrong and that I should only consider features and UX and what not but I don’t need to listen. I’ll vote the way that satisfies me.

It’s a similar dynamic with voting for politicians. You might find a politician who promises to fulfil all your policy desires … while being an abhorrent person. Some might “hold their nose” and vote for this politician anyway, others might not. Neither is wrong. They’re both maximising their own satisfaction.



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