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> I see no evidence that Adobe's subscription model has let them invest more effort in making the product great. In fact it's the exact opposite.

It's hard to define cause and effect, but Adobe's R&D spend is definitely increasing:

https://www.statista.com/statistics/794840/research-developm...




Because their competition is catching up.

Figma is crushing Adobe. Alternatives like Affinity are eating much of the casual user base.


Figma is crushing Adobe XD, not Adobe. But we will never know the exact reason for the increase in R&D spend - but without the increase in revenue they would not have been able to afford this investment in R&D (R&D is approx 60% of their revenue).

Again it's impossible to define cause and effect, but OP's claim that they are investing less in product after introducing subscriptions is spurious - R&D has dramatically increased almost exactly in line with revenue.




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