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Apple's PR efforts are important here but I think the more nuanced take I see on this is that it's currently a competitive advantage for Apple to care about privacy concerns.

No clue if that's true. People should generally assume that if a big corporation is doing anything at all (in America) - it is to make money. They will only "protect you" to the level that it makes them money and they'll be happy to change their business model to something a little more like Google/Facebook for something as simple as a change in leadership.




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