The Noob Guide to Online Marketing

[aymeric]

http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928

[rcavezza]

To save time, here are the main points:

Set up your pages for SEO Have a blog Use Adwords Get your name on Twitter & Facebook Submit blogposts to reddit, digg, hn, etc... Create an email list Use Feedburner Monitor, Track, and Test Everything

Nothing groundbreaking.

[waterside81 → rcavezza]

But I think that's the point - there are no shortcuts. It takes persistence, measurement, and a sound strategy to get where you want to go.

[duck → waterside81]

I agree. If you don't have time to read this and you're starting off then you might want to figure out another career path. This article is great because it truly is a large task list that you can use. A handful of them are a little out there for the average person/startup, but overall I think this is a great list to start with.

[rcavezza → waterside81]

Good point - I forgot it was a "noob guide" - I was looking for something new to put in the arsenal, but there wasn't anything I haven't considered or tried in there.

[mise → waterside81]

Agreed. It comes down to completing a lot of details, constantly. The overview ("use Twitter") isn't almost as useful as a prescriptive set of steps.

[blackboxxx → waterside81]

But the noobs guide really isn't a strategy as much as a shotgun blast.

It's an exhaustive guide, but probably too long and uninspired to follow through with.

[aymeric]

Question: The article mentions you should guestblog. I know this is important but writing is a chore to me.

I am in the outsourcing space but I find outsourcing writing really hard to outsource because I need someone who can express my ideas or who have a good experience in outsourcing.

Is there a place where I can contact great writers?

[mkr-hn → aymeric]

The Problogger job board seems appropriate: http://jobs.problogger.net/

[aymeric → mkr-hn]

Found this timely article that mentions it too: http://maplebutter.com/content-marketing-for-startups/

[mailanay → aymeric]

Please Check out http://buzzfactory.net/

[aymeric → mailanay]

Have you used them personally? How much do they charge?

[hxf148]

Great article but it missed the mobile angles. It's exploding and having good mobile working content is more important every day and it's already important. :)

Working on http://infostripe.com which gets you online and mobile-friendly in just a few minutes. See others using it here http://infostripe.com/network.php

[aymeric → hxf148]

I thought you were wrong saying Mobile is important so I went to check my web analytics and noticed that 5% of my visitors are coming from a mobile device.

I thought: "Meh, not worth the effort". And then I looked at the conversions from Mobile users and basically a Mobile user is worth twice a normal Web browser!

I will go on and set up a mobile stylesheet...

Thanks.

[lsc → hxf148]

writing compliant HTML that degrades gracefully solves that problem, as well as many others.

[grimen]

Excellent overview! Even if one are aware of the basics and/or one choose their own creative way of doing the marketing I really think it is perfect to have the best-practices like this like a roadmap. Even experts will get use of this.

[swah]

I never thought about doing email marketing, since it sounds a lot like "unsolicited email" that I hate to receive. When is it interesting to use, and beneficial to both sides?

[lichichen → swah]

E-mail is a great way to reach out to certain segments of your consumers. It is useful and beneficial when you are able to communicate information that is of value.For instance, company updates, product updates and offers. The idea is not to push information but to tailor relevant information and use e-mail as tool to build up communities.

As well e-mail is a great tool to test copy. When you do A/B splits to see how you can use certain copy to drive the most action out of that segment.

I would still recommend E-mail over having Facebook Fan pages because it is easier to maintain, less time consuming and communication is easier to control.

Great tool to use for small businesses to publish newsletters/e-mails. http://mailchimp.com/

A few other ideas to use e-mails are

1) Trigger e-mails by Sign in. If the user has not accessed their account after x period of time send gentle reminder

2) Trigger e-mails based on birthdays

[el_zako]

amazing visuals. it renders me incapable of judging the content.

[kirpekar]

Old, but gold