On: Myspace to Be Sold to Specific Media for $35 Million

[jmjerlecki]

At $35 million I think you can make a number of arguments that this is a good purchase – user data, page traffic, ad network. I am unsure how to factor in brand value. Myspace has a huge brand awareness even if it is mostly negative.

[thewordpainter → jmjerlecki]

like you acknowledged, i'm not sure how much weight i'd put in brand awareness when many view myspace as a laughingstock these days. plus, all that traffic is ramping downward at a crazy high rate: http://siteanalytics.compete.com/myspace.com/

[marcf → thewordpainter]

It is like social networks have both the power to grow fast and die fast.

Yahoo, even after its search engine sucked compared to Google, still held on for a really long time.

But social networks seem to die really really quickly.

[jmjerlecki → thewordpainter]

If they can get that traffic to level out, thats still a ton of uniques.