Page Rank is the great red herring that keeps many SEOs busy with unimportant stuff.
PR doesn't boost your rankings, doesn't give you more traffic, doesn't convert prospects to buyers... and yet so many people obsess over it.
Unless you sell links to people who don't have a clue, PR is useless. And if you are selling these kinds of links, you're probably a spammer, not an SEO.
Agreed. It's become nothing more than another line item to point to clients (or to the C-suite if you're in-house) to say how much progress an SEO campaign has supposedly made. But that's important to a lot of folks, particularly clients who're trying to measure the ROI of SEO efforts in the same manner as their paid program(s). Finding out it has little importance for them would be like finding out Santa Claus isn't real.
PR doesn't boost your rankings, doesn't give you more traffic, doesn't convert prospects to buyers... and yet so many people obsess over it.
Unless you sell links to people who don't have a clue, PR is useless. And if you are selling these kinds of links, you're probably a spammer, not an SEO.