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I wasn't really into digital music at the time and only had a Windows system in any case. I definitely viewed Apple through the lens of a computer company. I even wrote a research note in 2003 (as an IT industry analyst) suggesting that Apple should perhaps view itself more as a home entertainment company [1]. I noted that they had the iPod and iTunes music download service but I pretty much mentioned that in passing, perhaps because I was really thinking of home entertainment in the context of a living room home theater system.

I did buy a 4G the following year. (It also took me a few years to get an iPhone after initial release.)

[1] http://bitmasons.com.s3-website-us-east-1.amazonaws.com/pubs...




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