What are your go-to maps APIs for budget minded businesses? Where is there still room for improvement?
The Google price hike was a while ago but APIs continue to be too expensive for folks [1].
[1] https://news.ycombinator.com/item?id=26991625#27003898
For tile hosting: Openmaptiles [2], based on Openstreetmap data. Either pay them for out-of-the-box experience, or use their open-source code to set up your own server at whatever hosting for whatever price you prefer.
[1] https://github.com/MapLibre/maplibre-gl-js
[2] https://openmaptiles.org/