On: Don't make customers hunt for the Sign In button o...

[beforeolives]

The Oreilly learning platform does this. Email and password field on the same page and a message under the email field

> Using Single Sign-on (SSO)? Simply enter your company email address and click sign in.

Seems simple enough to me as a user, not sure how most people interact with it though or how many companies A/B test these things.

[benhurmarcel → beforeolives]

My company uses an SSO provider with Google Workspace. Most employees have no idea about any of that, they wouldn't know and probably would type their company password there.

[beforeolives → benhurmarcel]

The password field disappears if you enter an SSO-compatible email address.

[johannes1234321 → beforeolives]

Then you have to either leak a list of each customer to the client to verify there or send each key stroke and consider latency ...

[emilsedgh → beforeolives]

That requires you to teach your users what SSO is. I don't think it's a great UX.