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Does Google Analytics do this?



Sorry, what are you asking?


Google Analytics is arbitrary JS and JS can turn on floc... so using GA is a potential point to add you to floc.

Obviously its probably a small overlap of "doesn't trust floc" and "still trusts GA" but still a Trojan horse.

PS. Wow kudos for being so responsive, especially/despite less than stellar comments regarding your openness about working for G-Ads.


It doesn't look like Google Analytics does this today:

    $ curl -sS https://www.google-analytics.com/analytics.js \
       | grep interestCohort
    [no results]
On the other hand, I could imagine them or other analytics services adding it since sites installing analytics services generally want to be able to slice their traffic by as many dimensions as possible. I would hope that any service considering reading FLoC implements it as opt-in, however, since sites probably didn't consider whether their pages are sensitive in choosing whether to add analytics (though perhaps they should have!)

(Still speaking only for myself)




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