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Not going deeply into the topic (even if I'm familiar what FLoC is) what I'd expect from a browser? Well, browse the internet pages, display those correctly and fast.

Tracking, advertising, user cohorts does not fit into the "browsing" part. That might be enough to feel why "Google's FLoC is a Terrible Idea".




Unless you pay for the browser and the sites you visit, that's not enough for the browser to provide.


Just curious why? What else is missing?




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