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Yeh, but what happens when Google Analytics adds `document.interestCohort` and ~90% of the web get opted in?



If you are already embedding Google Analytics on your page, then surely all bets are off for your users' privacy?


Yes, but aren't they different?

If we have GA, we're getting some information and Google is getting some information, but are they sharing this information about users directly with advertisers?

The premise of FLoC is that they are explicitly tagging you in a group specifically for advertisers.


It's not just GA though it's any analytics or other 3rd-party that decides it wants to collect the cohort data




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