Part of the problem I have with them is they're bundling things in ways I don't want. What if I like their hardware and want Siri but don't want to use their app store? I don't believe most iOS buyers are buying it for privacy reasons. I bet if this was unbundled and their was an alternate store for iOS that openly used your data but apps cost 10% less a lot of consumers would choose it. You can argue that might not be a wise choice but right now its not a choice they're given.