Designed purely to pit people against one another, this is one of the most intentionally cynically, manipulative campaign against climate change that I've ever seen.
You can help discourage further such campaigns by making sure that they don't achieve their stated goals. E.g. to offset people who might be convinced by this drivel, I just went to the EnergyAustralia website, and opted my home and my business premises out of PureEnergy.
They are political activists doing politics. What did you expect them to do? It seems to me that environmentalists are held to a higher standard and that seems unreasonable.
Also, isn't it meant with a sense of humor? I thought it was funny and effective at getting towards a different audience. Why get offended?
You can help discourage further such campaigns by making sure that they don't achieve their stated goals. E.g. to offset people who might be convinced by this drivel, I just went to the EnergyAustralia website, and opted my home and my business premises out of PureEnergy.