On: Brave disables Chromium FLoC features

[einpoklum]

So, FLoC is a mechanism for facilitating your being targeted by commercial propaganda, but not as accurate/personalized as other mechanisms by Google, Amazon and others. Am I getting it right?

But - if the regular, more accurate/personalized, mechanisms work in Chromium - why use the less-accurate ones?

[jcampbell1 → einpoklum]

Because Chrome’s competitors have all gotten rid of 3rd party cookies for privacy reasons, and Chrome wants to launch and claim the same feature but not damage the ad business.

[notriddle → einpoklum]

1. The more accurate ones require a cookie banner.

2. The more accurate ones are going away.

[kmundnic → einpoklum]

This post might give some answers [1]. FL is a machine-learning framework where models can be trained while keeping users' data on their device rather than sending it to a server.

[1] https://ai.googleblog.com/2017/04/federated-learning-collabo...