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> If the w3c somehow forced users to jump through hoops to allow google to advertise to them

Why would users need to jump through any hoops to make advertising works? Users will do literally nothing.

You are under false impression that not implementing FPS will somehow prevent advertising from working. No, it won't.

> Because we are having some definitional issues around the basics of how gmail and youtube function in terms of revenue models and user engagement

No idea what you mean by this statement.

The only reason Google wants FPS is to have an easier way to continue tracking users across its properties. It already does that now without FPS, and, surprising no one except you, it doesn't hurt its advertising business in the least. They brought in 147 billion dollars in revenue from ads in 2020. That's 80% of Google's total revenue.

Google and Google's free services will be just fine without FPS.




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