On: Why Hypercard had to die (2011)

[simonh]

HyperCard broke all the UI conventions of the Mac. You couldn’t use it to create native look and feel Mac apps.

[CharlesW → simonh]

You absolutely could (I did a couple enterprise-y projects with HyperCard during that era), but it required dedication and discipline.

[simonh → CharlesW]

Fair enough, but I don't think that would be convincing to Jobs. It being hard to make apps idiomatic isn't ideal for an Apple development product. I suspect his view would be that this is a space better filled by an independent company that cares about such a product.