On: Die, PR, die, or raise your game and learn about asynchronicity (Technology Editor of the Guardian)

great read when you compare this to the nyt attempt at tech ( http://allthingsd.com/ ) & this post on Wall St. Journal's new tech-news site ~ http://news.ycombinator.com/comments?id=26581

I can't help notice the differences in background in the Guardian tech editor ( http://www.charlesarthur.com/cv.php ) & wsj eds ( http://allthingsd.com/about/ )