Hi, I'm preparing to reach out to companies to sell an API-based product.
If I were to send cold-emails to a bunch of companies, what should I include in that short email that are the most important to close a sale? Is a demo important, and what kind of demo is the most effective? Who within the company is best to contact? What is on the minds of the companies, that I can help answer? When should I follow up again?
Please give me any pointers you have if you have built API-based startups, and particularly have experience selling APIs.
Thank you!
>Hi, I'm preparing to reach out to companies to sell an API-based product.
You mean a money-saving-or-money-making-based product? Can you post a link? It could interest people here.
>If I were to send cold-emails to a bunch of companies, what should I include in that short email that are the most important to close a sale?
Do these companies have the problem your product solves? Is it important for them? There are many companies sending us emails about their solutions to problems we either don't have, or that we do have but simply don't care about. It's either not urgent, or doesn't cost that much, or we have a way of dealing with that, or we simply do not trust the product, or we're not required to do it a certain way, or a combination of these.
It helps if you have that problem yourself and you're dogfooding and it's saving you or making you something.
What kind of pricing? What kind of products can be built on top of this API, and who would either create these products or use them? Can we imagine a product you build on top of that that you distribute, maybe open-source, which hits your API?