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> Case studies, focus groups, surveys and interviews are great ways to find the unknown unknowns. Of course, you need to pay people to participate in them, and then you need to pay expensive employees to conduct, collect and analyze the results

No they're not, because the vast majority of people simply won't be bothered, and most people probably aren't as reliable as concrete data.




People will be bothered if you pay them. DigitalOcean does this with focus groups for developers, and offers $500+ each for an hour or two of developers' time.


some people might be bothered if you pay them. Those for whom money isn't an issue and/or are too busy won't, so that will skew the results.




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