To be fair to the Scavngr folks, inexperienced self-flattering wankers that they are, I don't think it would've made any difference whom these people chose as a technology provider as it is evident that Vintank lacks the basic clarity required to a) identify and understand current or future trends in the market and b) they can't even keep a fucking blog afloat, a pretty basic task that should've been learned after a three-year history of ... what it is these people do again? A digital think tank for the wine industry? Obviously not a work tank. Because that would entail actually having a skill.
I cannot speculate what caused them to chose Scavngr over any other service, what type of agreement, if any, that they had in place with them, nor how they were going to measure results if any were to be produced. I also cannot name the particular strain of toxoplasmosis that would cause someone to believe that a company whose business model depends on mass adoption would somehow see that restricting a subset of functionality to a particular industry segment would be financially beneficial to them. The person who wrote this so-called review is ignorant, uninformed and unqualified.
Scavngr isn't dedicating any resources to these types of products because there is no market for it. It's as simple as that and their board has told them to spend their money in another direction. Sorry, you lose.
Wow, you don't know us at all. Thanks for your responses although they lacked in any understanding or research. If you had dug deeper you might have noticed that we have all been successful and we are both a work tank and a think tank. We have one of the most prestigious clients lists of any digital agency and a PROVEN track record for success.
To answer your statement:
A - We have led the industry for years as an innovator and we are recognized for seeing the future (and present) time and time again. At the time Scvngr seemed like the right bet.
B - We had a server error. Do you need to really troll like this?
Napa Valley has the most tourism in CA next to Disneyland and generate a tremendous amount of income. This valley (and other wine destinations) represents an incredible opportunity for the right LBS company. I think it is less about the opportunity than it is about the focus of Scvngr changing from their app to thelevelup.com.
Call and position yourself however you'd like. You're a social media consultant in an industry experiencing 25% growth over the past decade. You're riding the coattails of an artificially segmented industry that produces a drug that has sold itself with little to no branding for thousands of years and whose major players are trying to grab as much market share as they can before people tire of snooty enoteca employees and they stop overpaying for labels they know nothing about. Anyone can be successful when people are throwing money at you, Paul.
And yet you fail to understand a basic point:
Scvngr isn't playing their little games any more because there's no money in it.
And you don't understand the technology industry. One look at Scvngr's about page would've clued you in.
I couldn't even be arsed to spell it the way they want. That's my level of enthusiasm for them. It's branding failure on their part as I live down the street from their office and see their ridiculous vinyl-wrapped Cayenne all the time.
On another note, it occurs to me that the complaint levied against Scvngr, albeit illegitimate, is quite common. Normals couldn't be expected to understand what exactly it is they're getting into when partnering with a social service, especially one who has to pivot every six months to stay in business. But to label them a flash-in-the-pan is a little too much coming from a think tank for wine producers.
It does seem a little pot calling the kettle black. From VinTank's about us page - They created "entirely new set of optics for the industry. This would build a framework for understanding the possibilities created when wine and technology collide"
In the drinks industry an optic is the thing that goes under a bottle and measures out a serving. You see them in bars and clubs all the time but mainly on spirits. I'm guessing people don't use them on wine bottles much because you go through a wine bottle a lot faster than a spirits bottle. Or maybe it mucks up the taste. I never asked when I worked as a barman.
If you've ever seen wine served you'll see them often using a metal cylinder which often they wash out. It takes barman time and I'm guessing isn't great for the taste.
So it probably is a real problem they solved.
However I can't find the phrase you're referring to on their about us page, so not sure what the change is.
I don't think he is talking about any physical device, he is using optics in place of Paradigm Shift - it is the new meaningless buzz word. Try it out! anytime someone uses optics this way substitute "paradigm shift" and the sentence will still read the same and still convey no information.
Yeah, but typing is work, even if it's drivel. And changing the logo on your blog? Well that's creating different companies, apparently.
The problem with SMDB's is that they actually believe that what they're doing has an impact not just on the segment they're repping that morning, but in the technology as a whole. But god forbid you should ask them for any deliverables or whoa, metrics. That's when they shut up and become resentful. Like my barber does when I scold him for sharing out loud that he's part of the fashion industry. He's not; he's a fucking barber just like Paul is a booze promoter on par with the girls who walk around half naked giving out free samples or schwag, usually from that shit brand you never want to drink. Except he uses optics or something.
