Facebook will be pitching to your Marketing folks that's exactly where you need it.
Facebook want data on what actions users took before signing up, which users actually signed up and started paying, and how that relates to revenue. This UI is exactly where they can determine these types of actions.
Whether this actually makes Facebook better at marketing or not is a good question.
That's why it's a killer mistake to let "marketing folk" dictate _anything_ that has to do with the app. They can suggest, but not dictate. If this points to anything it'd the dysfunctional development process at Backblaze.
Facebook want data on what actions users took before signing up, which users actually signed up and started paying, and how that relates to revenue. This UI is exactly where they can determine these types of actions.
Whether this actually makes Facebook better at marketing or not is a good question.