To quote the Disney Hipster meme, "it's too mainstream". Perhaps I have an obscure point of view, but Facebook lost it's luster for a lot of people when the older crowd started to really embrace it. It's not as cool as it once was. This is a big problem for a lot of companies, not just social media.
This. Was pretty cool at first connecting with classmates and writing messages about papers, projects, and planning stuff for the weekend. Now it's some gossipy aunt you haven't talked to in months and your seven year old niece sending a friend request.
