> If the goal is to ignore or be actively hostile towards the bottom 80%, I guess a lot of SaaS companies are succeeding.
Yes, that is the goal. When an org decides to target primarily enterprise, the whole business model changes. You go from self serve to sales, from support chat to SLAs, etc.
You literally become unable to support small customers cost effectively and they are not worth your time.
Happens a lot in the B2B SaaS space when companies realize how much easier it is to have 10 users for $10,000 than 1000 users for $10. Some companies decide to keep focusing on small businesses and indies, which is great.
Ultimately there’s room for both business models in the world. But as a business, you have to make sure you work with businesses where you are [still] the target market.
Yes, that is the goal. When an org decides to target primarily enterprise, the whole business model changes. You go from self serve to sales, from support chat to SLAs, etc.
You literally become unable to support small customers cost effectively and they are not worth your time.
Happens a lot in the B2B SaaS space when companies realize how much easier it is to have 10 users for $10,000 than 1000 users for $10. Some companies decide to keep focusing on small businesses and indies, which is great.
Ultimately there’s room for both business models in the world. But as a business, you have to make sure you work with businesses where you are [still] the target market.