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Thanks for mentioning this. Truth is I don't exactly remember. I'd say the first 10–20 were friends and former colleagues. Definitely people we directly reached out to and invited to the Slack.

There was also early interest around a framework we created called the Orbit Model[1], which at that point existed primarily in blogpost form.

Before starting Orbit, we did consulting[3] in the developer relations/developer marketing space for about a year, and had met a lot folks who were thinking about the challenges we sought to address, so that group of clients and prospects definitely provided the seeds for the early community.

But yeah, to your point: content can be a great way to attract like-minded folks to an early community. We certainly saw that with the combination of our blog + the Orbit Model.

[1] https://github.com/orbit-love/orbit-model [2] https://orbit.love/blog/why-orbit-is-better-than-funnel-for-... [3] https://developermode.com/




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