On: I'll give you $50 for a worse brand name than Knol

[jimbokun]

I thought someone else said that it sounds like a French word for rear end.

Do all the French words for naughty body parts sound the same, or what?

[rokhayakebe → jimbokun]

A little bit of both depending on how you read it. If you do not pronounce the "i" it definitely says rear end.