The few times I've encountered people talking about Kuhn and The Structure of Scientific Revolutions was in the context of religious people taking the point of the book to be that "science" thinks one thing for a long time, until it suddenly doesn't, and then suddenly "science" thinks another, different thing when some rebel comes along with new ideas (e.g. Copernicus and heliocentrism), and then they use this gloss as a justification to ignore any science that contradicts whatever weird beliefs they're currently defending.
Not to suggest this is what's happening in this case, but "religion" was the first thing that popped into my mind when contemplating how one might attempt to make a lot of money from ideas in that book.
But I might just have had bad luck in my encounters with people talking about Kuhn and his book.
