Ah, thank you very much. The "House, Condos,..." icons were a new addition to the site as of last night. I didn't even think of the fact that visitors would perceive those as links, so that is exactly what I'll make them. One of the problems we had been seeing is that users keep assuming that we only do houses, or only do apartments, because that is how everyone else operates, so we wanted to mitigate that popular assumption at the front page.
I agree about the enormous space the options boxes take up on the results page, and I'm still working on a redesign of that.
The browse rentals page doesn't serve much purpose other than to give casual views something to look at. Typically users who are actively looking for rentals either search for their school or type in a city or something, which of course returns much more relavent results.
Perhaps I'll change the results page for the "Browse Rentals" to show the schools on the map and allow the user to click one to narrow down the search.
As for the "screwed" in the slogan, most landlords love it. I've also won a couple Elevator pitch contests by working the slogan in there, and had people coming up to me the rest of the conferences laughing and saying how memorable it was. I think it's all about knowing your audience and your boundaries and then listening to feedback from your customers to make sure you're not going to far. As for us, most landlords love it too and agree whole-heartedly that they don't want to get "screwed" by student tenants.
And as a side note, when landlords log in to the site, all of the language and vocabulary on the site change to a much more professional tone.
Thank you very much for your feedback. We appreciate it a lot!
I agree about the enormous space the options boxes take up on the results page, and I'm still working on a redesign of that.
The browse rentals page doesn't serve much purpose other than to give casual views something to look at. Typically users who are actively looking for rentals either search for their school or type in a city or something, which of course returns much more relavent results.
Perhaps I'll change the results page for the "Browse Rentals" to show the schools on the map and allow the user to click one to narrow down the search.
As for the "screwed" in the slogan, most landlords love it. I've also won a couple Elevator pitch contests by working the slogan in there, and had people coming up to me the rest of the conferences laughing and saying how memorable it was. I think it's all about knowing your audience and your boundaries and then listening to feedback from your customers to make sure you're not going to far. As for us, most landlords love it too and agree whole-heartedly that they don't want to get "screwed" by student tenants.
And as a side note, when landlords log in to the site, all of the language and vocabulary on the site change to a much more professional tone.
Thank you very much for your feedback. We appreciate it a lot!